A lot of questions spring to mind when one sees this billboard all over Amsterdam. What does it mean? Is this an affront to the Canadian flag, or a compliment? What's with the disturbing amount of thigh hair? Why is that strange man taking a photo of it?
I can't answer most of these but I do know that it's an ad for a Dutch radio station, as it turns out. It indicates that a team of DJs - I'm not sure if they are shock (or in this case, sock) jocks - is heading to the Olympics and will be broadcasting live. They want to call attention to their Olympic package, I guess. Perhaps they are feeling cocky about the Dutch team's chances. Who knows?
What we know is that Evers Staat Op - translated loosely, it means Evers Is On, even though the three DJs who comprise the team are named Niels, Edwin, and Rick - is in a specially-built broadcast booth in Holland Heinken House. This is located at the Minoru Arena in Richmond, BC. This is right near the Olympic Oval which will be the focal point of this speed skating nation.
HHH is open daily from 9am to 2am and is fairly mental by most Olympic venues' standards, according to reviews from past Games. Holland Heineken House started at the 1992 Barcelona games, so as a bonus they will be used to the current temperature in Vancouver.
The Dutch are rightfully very proud and supportive of their athletes. Apparently they really do go nuts.